Client: Nat&Be Cosmética Natural
Year: 2018
Discipline: branding, labeling design y packaging, art direction, product photography, ecommerce.
Nat&Be is a natural cosmetic brand identified with a healthy lifestyle.
On one side, we have designed the logo and its stationery applications. Moreover, packaging plays a very important role in this project. We have designed a product collection and we also have produced an ecommerce brand. Art direction was indispensable in this project to achieve our purpose.
“We were looking for a packaging to represent brand’s principles. An honest and natural image.”
Brand personality has been designed to be a reflection of a lifestyle. Everything has been thought with a view to use natural materials to materialize the identity.
Nat&BE Collection consists in five different products; shower gel, shampoo, face mask, body lotion and hair conditioner. The client’s brief consisted to try to create something different, something unconventional, more attractive. A fresh and feminine image able to show in a visual way the product benefits.
It had to be something direct and immediate. We can see these two factors on the Nat&Be packaging and at the art direction work. It is a minimalist and delicate graphic based on natural colours that has been taken thinking about product’s ingredients.
The ecommerce follows the same identity concept. We have created a very easy and intuitive shop for the users.
“We were looking for a packaging faithful to the values of a brand, a frank and natural image “
The ecommerce follows the same identity concept. We have created a very easy and intuitive shop for the users.
